How does Proximity Marketing work ?

The main question that is asked when talking about Bluetooth beacons and Proximity Marketing is "how does it work?". We explain the process below ....

A beacon is a device, that come in a range of sizes and shapes, which runs on BLE (Bluetooth Low Energy) technology. The signals that are sent out from the beacons can then be picked up by Bluetooth enabled mobile phones that are within the range of the radio signals, which is usually a radius of 70 meters.

A step by step breakdown of the process.

  • 1. Beacons are installed at the desired location, for example outside a coffee shop.
  • 2. The beacons are then configured and the radio signals are set to emit, usually 10 time per second.
  • 3. Bluetooth enabled smart phones within the radius of the signal pick up the tranmissions.
  • 4. The unique ID number of beacon is then sent to a cloud server.
  • 5. Upon identifying the ID number of the beacon, the server responds accordingly and relays the specific notification back to the user's smart phone.
  • 6. The user then recieves a notification which can be in the form of a special offer, a discount code or anything else that the specific business wants to promote.
  • 7. The receiver of the notification, as they are very close to the location of the store or business, will then hopefully pay a visit and make a purchase or enquire for further information.
How Proximity Marketing Works

The fact that the recipient of the notification may only be meters away from the business location means that there is a much higher chance of a positive responce to the notification compared to other forms of advertising and marketing.

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A look at Beacon technologies

There are a number of different Bluetooth technologies that work with our beacons. Below you'll find a brief overview of each of them. Our beacons support all of these technologies.


Apple's iBeacon technology, which was launched in 2013, creates a small area of detection for Bluetooth 4.0 enabled mobile devices.


The Eddystone protocol was introduced by Google in 2015 and is an open URL protocol specification for proximity beacon messages.

Nearby Notifications

Nearby Notifications by Google is supported on Android and helps users to discover what is situated around them.


Quuppa is a powerful technology platform for location based services and applications and is based on Bluetooth Low Energy (BLE).