Proximity marketing is the localized wireless distribution of advertising content associated with a particular location.
Start connecting with potential customers who are literally just meters away your premises. Offer discounts or incentives to drive them inside.
Proximity marketing provides you the opportunity to increase foot traffic, engage with customers and grow visitor-to-customer conversion rates.
Compared with other forms of advertising such as print, radio or online advertising campaigns, proximity marketing is very cost effective with great results.
Proximity Marketing is a form of marketing that has actually been around for many years, and is something that many local businesses have been using. For example, a shop with a sign outside stating the name of the shop, or inside with sales posters – this is all a form of proximity marketing.
However, with the huge advancement of technology over the recent years, proximity marketing has taken a new form of life, and communicating with customers has never been easier or more effective than it is today.
A simple definition of “proximity marketing” is the communication with customers at the right time at the right place. With Bluetooth beacons, you can now send location based messages and notifications to mobile phones of people who are literally just meters away from you.
Proximity is all about connecting with a person based on their physical location. For example, is someone walking towards your shop or are they exiting your premises? We can now send specific messages to customers based on their position. Proximity marketing is centered around connecting with customers based on a highly specific position, and not just a general one.
There are many uses for proximity marketing for local businesses, whether they are restaurants, real estate agents or café bars, as well as use for places like museums, galleries and tourist attractions.
Proximity marketing can be used for a number of different types of business or local service. Below we take a brief look at some of the most popular uses.
Beacons placed outside of restaurants can intice passers-by inside with discounts, special menus and other offers.
Food delivery for all types of food provide a great way to send out messages via beacons attached to the devliery vehicles.
Cafe bars can use beacons to send out notifications of special offers they are running such as their Happy hour.
Beacons provide a great way to offer incentives for people who are literally right outside to come into your store.
Beacons placed around the aisles or certain products can give people more information and availability information.
Beacons can be placed around shopping centers to guide people around, as well as at shops providing offers and discounts.
Provide people with information and images about specific properties via beacons placed on signs or at the property.
Beacons in musuems and galleries can help guide visitors around and provide them with additional information.
Hotels can provide information about offers and events, encourage loyalty or entice guests to download their own app.
The use of Bluetooth Beacons has advanced the way that companies and businesses connect with their customers and potential clients.
Proximity marketing has many more advantages and benefits over traditional advertising such as print, radio and TV.
Constantly engage with your clients and offer them discounts and other incentives to return back to your store in the future.
Offer more personalized experiences to clients such as recommendations based on their shopping habits or previous purchases.